Ever since having worked at Target in high school, I've been in awe of their advertising and how they have positioned themselves in the marketplace. They've become the anti-Walmart, all while selling a lot of the same stuff for 10 cents more while treating their employees exactly the same. But during the recession, this strategy has backfired to an extent. As the economy went south, and stayed there, consumers shifted to Walmart for the essentials because of their reputation for having the lowest prices. Walmart shifted its strategy back to what it was known for: the basics. It cut its product line, and concentrated on lowering prices on everyday items.

In return, Target expanded its food offerings over the past few years in an effort to better compete in this category. Now Target has come out with an advertising campaign to reinforce this message. While not all of them were executed as well as they could have been, the concept is a great one -- one that is sure to grab the attention of consumers in this recovering market.