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                  The Homepage of Joel Cohen
                  Learning to Fly 04/27/2011
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                  Ever since the day she was shot, the media has been trying to paint a positive story of Gabrielle Gifford's recovery. But at the end of the day, not that much is known about her actual condition. While she continues to make progress, the media reports the story like she will fully recover and everything will get back to normal. But we don't know that, and her people have done a great job of keeping her condition private. This article is a really intriguing analysis of Gabrielle Giffords: her reality vs. the media reality. Perhaps either way you look at it, it's a miracle.

                  Gabrielle Giffords's remarkable recovery, The Guardian, April 27, 2011


                  On a totally unrelated note, I recently came across this early-'90s United Airlines ad created by Leo Burnett, courtesy of the New York Times.
                  Considering how airlines have become the prototype for how to run an impersonal, penny-pinching business, this message would most certainly not work for the airline in today's day and age. But I feel like other industries out there could use this same general concept. Not only would it be interesting to see how it would be executed today (it would more than likely be much easier), but at the same time, executed correctly, the message would resonate even more today.
                   


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                    About Me

                    Currently working on the Obama campaign in Chicago as a digital advertising strategist. Graduate of the University of Maryland. Arrested Development fanatic.

                    You can contact me via email at JoelDCohen (at) gmail.com, or by clicking here.

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